Live-streaming is all the rage: the Coronavirus has accelerated a trend rising in China since 2015, while extending the scope and profiles of its adopters. Is live-streaming shopping the new gateway to Chinese youngest ?

• [ Exclusivity ] Who’s Pinduoduo, China’s 2nd marketplace
• The pitfalls and drivers of live-streaming commerce: Learnings from the Covid-19 times
• Case Studies across Yizhibo, Douyin, JD.com, Tmall Luxury, Pinduoduo, in F&B, Culture, Cosmetics…

With:

XinYi LIM, Senior Director, Corporate Development, PINDUODUO

Yizan HE , Founder and Managing Partner

ALFILO BRANDS Phil CAO, Franchise Operations Director, China West Region, COCA-COLA