How have experiences evolved “pre/post-Covid19” era, similarly or not across China, are these changes a temporary trend, or will be the new norm, and more, including why Nike suffered the least from the crisis compared to its competitors, in “Experiential Marketing Beyond the Pandemic”.

• The potential long-term impact of COVID-19 on consumer behaviors, attitudes and values.
• How has Covid-19 changed how and where brands communicate, both in the short and Long term?
• Are the changes in delivering brand experiences in China during Covid-19 a temporary trend, or the new norm?

With:

Thomas PLACHAUD, DirectorBrand & Marketing Consulting

KANTAR China Jiapeng SONG, Senior Experience Designer, AKQA China Matthew

NOLAN, Partner, MINDSHARE China