Ian WU

Ian is a digital marketing expert who masters at brand and business development, social marketing and programmatic ads. Currently leading Meitu global business develop team to plan the strategies and solution for  Brands through Meitu’s technology. Prior to Meitu, Ian was in Cheetah Mobile where he holds key role to its monetization strategy, monetizing one of the largest inventory in the world. Ian was in charge of the monetization strategy of musical.ly and have worked with global brands to create its brand partnership model like hashtag challenges and vertical video advertisement, which later on got acquired by Bytedance and became Tiktok.