IN 2025, EXPERIENCE INDIA’S RETAIL AND MARKETING ON THE GROUND
DURING THE FESTIVE SEASON!

India’s festive calendar has multiple regional nuances, each possessing unique motivations for celebration. DIWALI, the festival of lights, “is a time for reflection on the endless struggle of light over darkness, the light of knowledge over ignorance, offering renewed clarity of purpose”. It’s one of the biggest celebrations taking place in India and beyond, and the day varies year on year: it will be Sunday October 19, 2025. Diwali is a peak shopping season in India, similar to the holiday season in Western countries. Brands celebrate Diwali through a blend of discounts, advertisements, digital campaigns, store decorations, and CSR activities to leverage the increased consumer spending, build brand loyalty, enhance visibility, and connect culturally with their audience. This strategic participation not only drives immediate sales but also cultivates long-term customer relationships.

Gain firsthand cultural, consumer behavior and marketing insights, for market entry or expansion strategies, and to design effective marketing campaigns tailored to the Indian market 

Asia Loopers Executive Tour aims to immerse decision makers into India’s culture,
festive season socio-economic dynamics, marketing and innovation landscapes,
in a way that is unique to us: 

We’re good at decyphering trends, inspiring and visionnary entrepreneurs, beyond the usual big  suspects, at offering experiences and connections people remember and value. And if that can be useful, we know China very well, so we can add a unique background and enriched perpectives

To know more about the “DIWALI EXECUTIVE RETAIL TOUR“, or a fully customized LEX,
please fill the form below