EXPERIENCE INDIA’S RETAIL AND MARKETING ON THE GROUND
DURING THE FESTIVE SEASON!
India’s festive calendar has multiple regional nuances, each possessing unique motivations for celebration. DIWALI, the festival of lights, “is a time for reflection on the endless struggle of light over darkness, the light of knowledge over ignorance, offering renewed clarity of purpose”. It’s one of the biggest celebrations taking place in India and beyond, and the day varies year on year: it will be November 1st 2024.
Diwali is a peak shopping season in India, similar to the holiday season in Western countries.
Brands celebrate Diwali through a blend of discounts, advertisements, digital campaigns, store decorations, and CSR activities to leverage the increased consumer spending, build brand loyalty, enhance visibility, and connect culturally with their audience. This strategic participation not only drives immediate sales but also cultivates long-term customer relationships.
Gain firsthand cultural, consumer behavior and marketing insights, for market entry or expansion strategies, and to design effective marketing campaigns tailored to the Indian market
