Best Of and 7′ Interview of Jean-Pierre Raffarin,
Former Prime Minister of France
From market trajectories and perspectives, cultures, retail, digital marketing, technology, mostly everything distinguishes the two countries, except the sheer size of their population, strong pride, vibrant entrepreneurial ecosystems, and complexity to name a few.
What do the two most populated countries present in terms of market challenges and opportunities? Which strategies should marketers adopt to navigate China’s lasting slower economy, and to exploit India’s growing potential with 670 millions below 30 years old? After years into the Chinese market (China Connect), brands know, and keep on learning, how much localization is key: in today’s world, from product to strategies, it couldn’t be more true and critical to resonate with local consumers in both markets.
Experts from China, India and at a global level, will testify, share their hands-on approach and vision to make it during challenging times.
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Door opening
Welcome Adress: Laure de Carayon, Founder ASIA LOOPERS & CHINA CONNECT
Keynote: Seven deadly sins of luxury marketing in China and India
-Ashok Sethi, Co-founder BEHAVE Consulting
Keynote: Present and Future Trends of Content Economy in India & China
-Julien Gaubert-Molina, Managing Director YKONE Asia
-Rahul Khanna, Founder – BARCODE, India & Board Member – YKONE Group)
Keynote: How Asia is leading the way in building the Open Metaverse
-Sébastien Borget, Co-Founder & COO THE SANDBOX
Keynote: New drivers of desirability in Beauty
-Arnaud Guggenbuhl, Head of Global Marketing, Insight&Image GIVAUDAN
Key Take-Aways
– « Luxury »: Premiumization is a key driver if products are of high-quality, with a strong storytelling and deliver on their promises.
– « Influence.r.d »: E-commerce and social shopping are crucial but not sufficient. Physical stores with engaging brand experiences are a key to success.
– « New Gen »: Millennials and GenZ are the voice and force – when Love brands align with their values – of the future.
– « Local nuances »: Tailor their products / your communication to show local culture appreciation – Redefined “inspiration”.
Keynote: How to crack the Chinese love for nutri-cosmetics
-Aline Hu, Head of Business development TMALL GLOBAL FRANCE
Key Take-Aways
– Unique cultural and historical factors make the Chinese market distinct.
– Innovative and localized strategies implementation
Key Take-Aways
– Decoding the New Indian Consumer
– Festive Frenzy : How & What Young India Shops
– Beauty & Wellness Trends To Look Out For
Key Take-Aways
– The India Bet
– India is not one market
Key Take-Aways
– China is the world’s second-largest AI economy, fueled by robust government support and initiatives that spur growth across multiple industries.
– Brands must understand how to establish infrastructure to align global initiatives with the local AI ecosystem.
– Understand how AI solutions can be integrated with social & e-commerce platforms to enhance customer engagement and marketing effectiveness.
Key Take-Aways
– Consumer confidence and categories resilience
– Differentiation across Tier cities
– Go-to market strategies
– What to look at
Key takeaways
– Setting up in the Chinese market: what lessons can we draw for India?
– Latest developments in the Chinese market and new mindset
– Distinct mantras for a fruitful future with our customers in each country
Key Take-Aways
– Learnings from Luxury, Fashion & Beauty sectors
– 2/3 challenges brands must overcome + 2/3 opportunities brands must embrace
– How can AI be a game changer to boost success chances
Key Take-Away
– Decoding NPCI’s Unified Payments Interface
– Lyra x La Tour Eiffel partnership
Key Take-Aways
– Closing remarks
– Asia Loopers in China in Q4
– Asia Loopers x Fugumobile India
Networking Cocktail
30′ Interview of Jean-Pierre Raffarin,
Former Prime Minister of France, and President of Fondation Prospective et Innovation