Best Of  and 7′  Interview of Jean-Pierre Raffarin,
Former Prime Minister of France

Paris – June 10, 2024

From market trajectories and perspectives, cultures, retail, digital marketing, technology, mostly everything distinguishes the two countries, except the sheer size of their population, strong pride, vibrant entrepreneurial ecosystems, and complexity to name a few.

What do the two most populated countries present in terms of market challenges and opportunities? Which strategies should marketers adopt to navigate China’s lasting slower economy, and to exploit India’s growing potential with 670 millions below 30 years old? After years into the Chinese market (China Connect), brands know, and keep on learning, how much localization is key: in today’s world, from product to strategies, it couldn’t be more true and critical to resonate with local consumers in both markets.

Experts from China, India and at a global level, will testify, share their hands-on approach and vision to make it during challenging times.

Follow us on X @Asia_Loopers #AsiaLoopersChinaIndia

They Were Speakers (click to read their Bio)

Manasa Garemella

Co-founder, KINDLIFE

Manasa Garemella

Co-founder, KINDLIFE

Manasa is the co-founder of kindlife, India’s fastest-growing platform for wellness, nutrition and beauty.

kindlife caters to conscious and conscientious consumers and is addressing the massive $250 billion total  addressable market (TAM) of digital-first brands in India. At kindlife, Manasa handles everything consumer  and community building. In addition to the platform, kindlife is also developing first-party brands, and she  leads new product development.

With over 2 million visitors every month, kindlife aims to make better living easy for young India.  Consumers can shop from 800+ toxin-free homegrown and global brands that are kind to you and the  planet, learn from experts, and engage in the 500,000+ strong community. The promise is simple: no toxins,  no trolls, and no trash.

An alumna of Hindu College, University of Delhi, and ESADE Business School, she is passionate about  leveraging technology to make well-bring easier and more accessible worldwide.

Before starting kindlife, she managed key healthcare projects at Sharrp Ventures, the family office of the Harsh Mariwala family. Prior to that role, she led marketing for over 700,000 merchants at ShopClues, a marketplace that brought the bazaars of India online, enabling online commerce for 400 million consumers  from tier 2 and tier 3 cities.

When not at work, you can find her learning Carnatic classical music, lifting weights at a CrossFit box, or  traveling.

https://www.kindlife.in/

Aline Hu

Head of Business Development, Tmall Global France

Aline Hu

Head of Business Development, Tmall Global France

With a keen focus on cross-border commerce, Aline brings forth specialized expertise in navigating the intricate landscape of the Chinese market. Fluent in French, English, and Chinese, she effortlessly bridges cultural divides, facilitating seamless communication across diverse multinational environments.

Prior Alibaba, Aline amassed a 8-year track record in export and ecommerce, demonstrating her prowess in driving revenue growth and expanding market reach through strategic business development initiatives across Europe and Asia.

Tmall Global (part of Alibaba Group) is the leading online cross-border marketplace. It serves as the premier platform through which overseas brands and retailers reach consumers in China, build brand awareness and gain valuable consumer insights in forming their overall China strategies, without the need for physical operations in China.

Etienne Sebaux

Partner & Managing Director, AlixPartners

Etienne Sebaux

Partner & Managing Director, AlixPartners

Etienne helps companies, mostly in the consumer products (especially beauty and cosmetics and food and beverage) and retail (especially grocery) spaces, in designing and delivering large operations-driven transformations to develop a sustainable competitive advantage. His passion is to deliver value in all dimensions: costs and cash, top line, resilience, and CSR. Etienne has more than 20 years of experience in strategy and management consulting and operates globally. Prior to joining AlixPartners, he served in many positions at a global strategy consulting firm, up to partner level. Etienne has a master’s degree in engineering from École Centrale Paris (today CentraleSupélec).

AlixPartners

Julien Gaubert-Molina

Partner & CEO, YKONE Asia

Julien Gaubert-Molina

Partner & CEO, YKONE Asia

Julien began his career at IBM in France and London to develop skills in operational marketing before joining Hermes in New York and Paris to support the development of Hermes.com. During this time, he gained digital skills by participating in the redesign process of purchasing Hermes. He also acquires a luxury sensitivity by coordinating shooting productions of Hermès brand sites.

In June 2009, Julien integrates Hermès Leather Goods division as head of European and Asian markets in charge of business development. He also coordinates during this period the Visual Merchandising guidelines for Hermes Group and rethink the leather trainings program. This expérience gave Julien a deep understanding of retail challenges for the luxury industry.


Julien has joined SAME SAME but different, a social & digital creative firm specialized in Luxury, Fashion, Beauty and Hospitality industries with as strong footprint in China market in 2012 as a Consulting Director. In 2013, Julien moved to Shanghai to support SAME SAME China growth and then set up in 2014 the SAME SAME Hong Kong office as a new appointed Managing Director.

In 2016, Julien has enlarged its reponsabilities to Managing Director for SAME SAME Greater China activities covering consulting, social and digital projects. He is supporting Luxury, Fashion, Beauty, Automotive and Hospitality clients and helps brands to face their digital challenges and also drive tactical strategies to better target Chinese Travelers.

In 2020. Julien has joined Ykone as Partner and CEO for Asia. Dedicated to luxury, premium, fashion and travel, Ykone is a global creative and tech agency with a solid influencer marketing expertise. Julien has opened 3 offices until now in Hong Kong, Shanghai and Singapore gathering a pool of 20 digital talents.

https://ykone.com/

Sebastien Borget

Co-Founder & COO The Sandbox

Sebastien Borget

Co-Founder & COO The Sandbox

is the Co-founder and COO of The Sandbox, a virtual platform where players can create, play, own, govern and monetize their experiences using NFTs & SAND, the main utility token of the platform. Sebastien also became the President of the Blockchain Game Alliance in 2020, a non-profit organization of 500 key members of the industry. He was recently named #4 in the Top #100 2022 most influential people in crypto by CoinTelegraph: https://cointelegraph.com/top-people-in-crypto-and-blockchain/sebastien-borget The Sandbox has been featured in TIME100 Top 100 most influential companies of 2022 by Times magazine: https://time.com/collection/time100-companies-2022/6159401/the-sandbox/

The Sandbox is a platform where users can play, build, own, and monetize their virtual experiences. We empower artists, creators, and players to build the platform they always envisioned, providing the means to unleash your creativity.
https://twitter.com/TheSandboxGame

Meenakshi Singh

Director and Co-founder, CAPSUL

Meenakshi Singh

Director and Co-founder, CAPSUL

India, to Meenakshi, is a juxtaposition of ancient roots and modernity. Through Capsul, she’s exploring a connection to her cultural roots, inspired by streetwear stories & street culture, made relevant to a global audience.
She spent 4 years as the Creative Head at PUMA India followed by a 3 year stint with the EEMEA regional team – getting exposed to not just European street culture but also emerging progressive cultures in Africa, Middle East and India.
She is a Design graduate from the National Institute of Fashion Technology (NIFT), Bangalore.
While at Capsul, she has been a consultant to various brands and is also a visiting faculty At NIFT. GQ 35 Most Influential Young India of 2024.

https://www.instagram.com/capsulindia/
https://www.shopcapsul.com/

Ranjit Singh

Founder, FUGUMOBILE China/GROUP

Ranjit Singh

Founder, FUGUMOBILE China/GROUP

Ranjit Singh is well recognized in the mobile and advertising industry in China having been based in Shanghai for over 20 years. 
He is the Co-founder and CEO of Fugumobile and has a deep understanding of brand marketing, consumer entertainment and technology gained from over 29 years in the consumer, Internet and telecom industry. 

A frequent speaker at industry events, Ranjit has been championing the effectiveness of digital marketing to a growing audience of digitally savvy clients and has executed cutting edge solutions for several blue-chip clients in China and increasingly India. 

He is also the co-founder and organizer for Mobile Monday Shanghai, the leading forum for the mobile industry and mobile enthusiasts in China as well as the co-founder of Doris Was Not Meat, an NGO dedicated to assisting animal rescue organizations

https://www.fugumobile.cn

Laure de Carayon

Founder, Asia Loopers & China Connect

Laure de Carayon

Founder, Asia Loopers & China Connect

August 2010, I travelled to China for the first time and interviewed among the best marcom leaders. No single rendez-vous existed in Europe to tackle China’s marketing and digital landscapes – despite its 1 Billion people, and most likely, because of the Great Firewall. The concept of CHINA CONNECT was born: make that bridge, and connect China based digital marketing experts and the Chinese internet ecosystem, with their pairs across Europe

The first ever event took place 9 months later, June 2011 in Paris, and in Shanghai July 2017. The tenth edition March 4-5, 2020 could not take place because of Covid, but we moved online with our weekly ReStart Live Series.

For the past 10 years, I’ve been a privileged witness of China’s Golden Decade, the country’s fast societal, economic and digital transformations. A fervent investigator of its uniqueness, meeting start-ups who happened to become major players, while visiting the most important internet companies and marketers.

Ever since, every single month, year, and 2020 was an other milestone, has its share of the unexpected, novelties and challenges, and it will not decelerate or made easier. This coming decade will be no less fascinating!

Arnaud Guggenbuhl

Head of Global Marketing, Insight & Image GIVAUDAN

Arnaud Guggenbuhl

Head of Global Marketing, Insight & Image GIVAUDAN

After more than 10 years spent in various product development marketing positions for beauty giants including Unilever and L’Oréal that allowed him to be recognised as a global beauty expert, Arnaud joined the world of Perfumery.

First at Takasago – the only Japanese company operating in this sector, which allowed him to deepen his knowledge of Asia and particularly China – then at Givaudan, the leader of this industry. For 10 years he has specialized in the field of Fine Fragrance and the Luxury Industry, being in contact with the key global groups in the sector and helping them in the construction of their strategies.

Over the years, he has developed a 360° vision of the Fine Fragrance category, creating synergies between global market intelligence and olfactory perspectives. His skills cover Anticipation & analysis of societal changes, consumption habits & olfactory trends that he articulates to find new business opportunities and imagine the future of Fine Fragrance.

Givaudan 

https://www.instagram.com/givaudan/

Olivier Salomon

Partner & Managing Director AlixPartners

Olivier Salomon

Partner & Managing Director AlixPartners

Olivier helps retailers and consumer goods companies globally develop their businesses and improve operations in an increasingly complex environment. He has two decades of hands-on consulting experience covering a wide range of issues and situations in the industry, including in the areas of business development, M&A, post-merger integration, pricing, procurement, logistics, store operations, and online development. Olivier has deep expertise in supply chain transformation and has supported many retailers and brands in the development of true omnichannel operations during the past few years. Olivier holds an MBA from the Tepper School of Business at Carnegie Mellon University, and he teaches strategy at the Paris Institute of Political Studies.

https://www.alixpartners.com/

Christophe Mariette

Co-Founder and Chairman, Lyra India

Christophe Mariette

Co-Founder and Chairman, Lyra India

Christophe Mariette is an Associate Director of Lyra Group. He is also the co-founder and Chairman of Lyra India since 2008. For 19 years, he has been managing the business of Lyra Group and the growth of Lyra in the landscape of innovative and secure payment which is dealing with more than 20 billion payments per year. Thanks to the Lyra’s links between France and India, he has been introducing the Indian Instant payment method UPI in Europe. Passionate of international development, Christophe Mariette has travelled all around the world to develop Lyra.

Before joining Lyra, he has been working for Thales in R&D and then in international business for telecom and aircraft systems. Christophe Mariette has studied in software and Aircraft engineering schools

https://www.lyra.com/in/

Ashok Sethi

Managing Director, BEHAVE Consulting China

Ashok Sethi

Managing Director, BEHAVE Consulting China

Ashok is the co-founder and Managing Director of Behave! Consulting – a behavioral sciences-based insights and consultancy based in Shanghai. The firm provides cutting-edge marketing thinking and consumer insights which are based on the learning and best practices from  behavioral economics, neuro-marketing and evolutionary psychology.
Ashok has over 35 years of experience in market and social research consultancy- in China, Hong Kong, and other Asian countries. Before taking the current role,

Ashok was the Managing Director of GfK in China. He has also been the Managing Director of TNS China, Regional Director for Methodology and Head of Consumer Insights for Emerging Markets at TNS. 

Ashok has worked on a diverse set of consumer insights research studies, including the luxury market in China , Digital marketing, Retail trends  and Youth behavior & attitudes in Asia. His special area of interest is harnessing the power of behavioral sciences to help address behavior change challenges in both private and social sector.

Behave Consulting

Amar Tidke

Director Fugumobile India

Amar Tidke

Director Fugumobile India

With over 21 years of experience in content creation and production across various platforms, Amar Tidke has significantly impacted the media and entertainment sector. His expertise seamlessly combines technology with creativity, reshaping content creation and digital strategy.

As the former Chief Programming Officer at 9X Media Group, Amar was pivotal in transforming the network into a powerhouse in India’s music television industry, overseeing programming for five major channels. His leadership was integral to the strategic growth and positioning of the network.

In his extensive career, Amar has not only adapted to various mediums like television, digital, radio, and print but also excelled in leading large teams and nurturing talent. He has been instrumental in building organizational culture, fostering an environment that encourages creativity and innovation. This leadership approach has been key to the development and success of major projects and Brand IPs. Amar’s commitment and achievements in the industry are recognized with multiple awards for excellence, underlining his influence and dedication.

https://www.fugumobile.cn

Curt Ferguson

Managing Partner, Ventech China

Curt Ferguson

Managing Partner, Ventech China

In 2021, Curt joined as a Managing Partner of Ventech China, he leads Ventech China investing in Consumer Markets, focusing on the fast-growing Chinese Consumer Class.

A former 38 year veteran of The Coca-Cola Company (TCCC), Curt was President of The Coca-Cola Greater China, Korea & Mongolia Business Unit starting in 2016. This operation covered more than 1.7 billion population, directly employing 51,000 system associates and supporting over 500,000 additional jobs.

After he successfully engineered the refranchising to build an even stronger two bottler franchise system in China, Curt drove the Business Unit to become the fastest growing market for TCCC. Coca-Cola GC&K made it to the finalist of the 2018 and 2019 Woodruff Cup for Best All Around Performance across all the Company’s Business Units.

Since joining Coca-Cola USA in 1983, Curt has served a wide range of executive positions in the USA and a number of ASEAN countries before being appointed Managing Director of The Coca-Cola Bottling Company of Egypt in 2000. In late 2003, Curt became Senior Regional Director for the Western Africa Region and was appointed President of the 27 county North and West Africa Division in January 2005. Later Curt’s portfolio expanded to 34 countries to include the Middle East, Pakistan and Afghanistan as President of Middle East and North Africa Business Unit. Curt has been named to the Forbes Top Ten influential leaders list in the Middle East for six consecutive years. In 2012, his MENA Business Unit was awarded The Woodruff Cup, an

award recognizing top company performance.

Curt was the Chairman of Coca-Cola Bottlers China Manufacturing Holdings Limited and he served as Vice-Chairman of The American Chamber of Commerce in Shanghai. Currently, he is a Senior Corporate Advisor to BAO Steel Packaging and serves as Chairman of Dmall – a Hong Kong listed E-retailer, also he is one of the Bain & Company China Advisory Council’s committee members. Curt has extensive experience as a Board Director for independent Coca-Cola Bottlers, Community and Business-based organizations.

Curt holds a Bachelor of Science degree from the Indiana University Kelley School. He is a graduate of the Executive Development Programs at Stanford University and the Wharton School. Currently, he is also on the Global Board of GMAC-Graduate Management Admission Council.

Ventech China

Kishan Srinavas

European Business Development Director, NPCI (National Payment Corporation of India)

Kishan Srinavas

European Business Development Director, NPCI (National Payment Corporation of India)

is responsible for driving International Business initiatives facilitating enablement of NPCI Products and platforms overseas, predominantly focused on proliferating UPI and RuPay. He engages with the Governments, Central Banks and Networks like NPCI overseas to create business opportunities and deepen markets. He has ~20 years of experience in Payments including working with Network and Commercial Banks managing digital payment products. These include Real Time payment platforms, Cards and  loans.  He has worked in leading banks such as HDFC Bank; ING; Axis Bank and Yes Bank.  He holds PhD in digital payments and an MBA in finance 

NPCI International

Part 1

Conference Kick off
13:30 – 14:00 CET         

Door opening

 
14:00 SHARP – 14:10 CET         

Welcome Adress: Laure de Carayon, Founder ASIA LOOPERS & CHINA CONNECT

 
Engaging with China and India’s Millenials & GenZ
14:10 – 14:25  CET
  • Keynote: Seven deadly sins of luxury marketing in China and India
    -Ashok Sethi, Co-founder BEHAVE Consulting 

 
14:25 – 14:45 CET         
  • Keynote: Present and Future Trends of Content Economy in India & China
    -Julien Gaubert-Molina, Managing Director YKONE Asia 
    -Rahul Khanna, Founder – BARCODE, India & Board Member – YKONE Group)

 
Key Take-Aways
•⁠ ⁠India: Adopt your content strategy in ‘a country of countries’
•⁠ ⁠⁠China: Four key trends shaping content creation
14:45- 15.00 CET         
  • Keynote: How Asia is leading the way in building the Open Metaverse
    -Sébastien Borget, Co-Founder & COO THE SANDBOX

 
Key Take-Aways
•⁠ ⁠China & India poised to accelerate the strong Asia Metaverse adoption 
•⁠ ⁠⁠China/India different vision and application strategies 
•⁠ China/India different perspectives on Web3, NFTs and crypto-currencies
•⁠ ⁠⁠⁠The Sandbox strategy to promote local culture and brands towards global ecosystems
•⁠ ⁠India/China are top talents providers through Education and Technology adoption
The thriving China and India’s fragrance and beauty opportunities
15:00 – 15:20 CET   
  • Keynote: New drivers of desirability in Beauty
    -Arnaud Guggenbuhl, Head of Global Marketing, Insight&Image GIVAUDAN

 

Key Take-Aways
– « Luxury »: Premiumization is a key driver if products are of high-quality, with a strong storytelling and deliver on their promises.

– « Influence.r.d »: E-commerce and social shopping are crucial but not sufficient. Physical stores with engaging brand experiences are a key to success.
– « New Gen »: Millennials and GenZ are the voice and force – when Love brands align with their values – of the future.
– « Local nuances »: Tailor their products / your communication to show local culture appreciation – Redefined “inspiration”.

15:20 – 15:35 CET   
  • Keynote: How to crack the Chinese love for nutri-cosmetics
    -Aline Hu, Head of Business development TMALL GLOBAL FRANCE

 

Key Take-Aways
Unique cultural and historical factors make the Chinese market distinct.
Innovative and localized strategies implementation

15:35 – 15:50 CET   
  • Keynote: What the Festive Season (Diwali and beyond) tell about Indian beauty lovers 
    -Manasa Garemella, Co-founder KINDLIFE (Indian Beauty marketplace)
 

Key Take-Aways
– Decoding the New Indian Consumer
– Festive Frenzy : How & What Young India Shops
– Beauty & Wellness Trends To Look Out For

15:50 – 16:20 CET              Networking Break

Part 2

Retail, eCom, O2O strategies in China and India
16:20 – 16:30 CET         
  • Keynote: “Launching the first multi-brand streetwear store in India”
    -Meenakshi Singh, Director and Co-founder CAPSUL 
 

Key Take-Aways
– The India Bet
– India is not one market

16:30 – 16:45 CET         
  • Keynote: China big bet on AI and its impact on brands
    -Ranjit Singh, Founder FUGUMOBILE China/GROUP
 

Key Take-Aways
– China is the world’s second-largest AI economy, fueled by robust government support and initiatives that spur growth across multiple industries.
– Brands must understand how to establish infrastructure to align global initiatives with the local AI ecosystem.
– Understand how AI solutions can be integrated with social & e-commerce platforms to enhance customer engagement and marketing effectiveness.

16:45 – 17:00 CET         
  • Fireside chat: Where does China Consumer Market Go
    -Curt Ferguson, Managing Partner VENTECH CHINA
    -Laure de Carayon, Founder ASIA LOOPERS & CHINA CONNECT
 

Key Take-Aways
– Consumer confidence and categories resilience 
– Differentiation across Tier cities
– Go-to market strategies
– What to look at 

17:00 – 17:20 CET         
  • Fireside chat: French Touch and personalized shopping, from China to India
    -Karim Salakdji, Director of International Operations, GALERIES LAFAYETTE
    -Etienne Sebaux, Partner and Managing Director ALIX PARTNERS 
 

Key takeaways
– Setting up in the Chinese market: what lessons can we draw for India?
– Latest developments in the Chinese market and new mindset
– Distinct mantras for a fruitful future with our customers in each country

17:20 – 17:35 CET         
  • Keynote: Marketing to the new Chinese VICs: winning and losing strategies
    -Jonathan, Siboni, Ceo LUXURYNSIGHT
 

Key Take-Aways
– Learnings from Luxury, Fashion & Beauty sectors
– 2/3 challenges brands must overcome + 2/3 opportunities brands must embrace
– How can AI be a game changer to boost success chances

17:35 – 17:50 CET         
  • Keynote: The Indian tourism and retail opportunity 
    -Christophe Mariette, Co-Founder and Chairman LYRA India 

    -Patrick Branco Ruivo, Directeur Général Société d’Exploitation de la TOUR EIFFEL (SETE)
    -Kishan Srinavas, European Business Development Director National Payment of India (NPCI)
 

Key Take-Away
Decoding NPCI’s Unified Payments Interface
– Lyra x La Tour Eiffel partnership

Conclusion, and What’s Next
17:50 – 18:05 CET       
  • -Laure de Carayon, Founder ASIA LOOPERS & CHINA CONNECT
    -Amar Tidke, Director FUGUMOBILE India
 

Key Take-Aways
– Closing remarks
– Asia Loopers in China in Q4
– Asia Loopers x Fugumobile India

Business and Geopolitics in a multilateral World
18:05– 18:45 CET         
  • Fireside chat: France/Europe-Asia relationships, Culture, and Innovation
    -Jean Pierre Raffarin, Former French Prime Minister, President Fondation Prospective & Innovation
    -Laure de Carayon, Founder ASIA LOOPERS & CHINA CONNECT
    -Olivier Salomon, Managing Director ALIX PARTNERS
Cocktail
18:45 – 20:00 CET       

Networking Cocktail

 

30′ Interview of Jean-Pierre Raffarin,
Former Prime Minister of France, and President of Fondation Prospective et Innovation

Partners


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