Asia’s Future Is Now
Asia Pacific is the most populated region and fastest growing economy in the world – in spite of a strong inequality of the growths between developing and emerging Asian countries – driven by China’s amazing “Golden Decade” and rising influence globally and in the region, making it the n°2 global economic power.
The Future (Digital) Asia Order in the making, along with a non-stop upward trajectory, is an increasing game changer for western entrepreneurs and organisations- big and small. It’s already a transformative journey which requires the best digital skill-sets and content ressources to embrace its opportunities and overcome its challenges, from China to India, and beyond in Asia. In parallel, Asian organisations’ expansion in the West needs access to European skills
From West to East, and vice-versa, be in the loop with Asia Loopers!
10 Years screening China’s Marketing and Innovation
August 2010, I travelled to China for the first time and interviewed among the best marcom leaders. No single rendez-vous existed in Europe to tackle China’s marketing and digital landscapes – despite its 1 Billion people, and most likely, because of the Great Firewall. The concept of CHINA CONNECT was born: make that bridge, and connect China based digital marketing experts and the Chinese internet ecosystem, with their pairs across Europe
The first ever event took place 9 months later, June 2011 in Paris, and in Shanghai July 2017. Sadly, the tenth edition March 4-5, 2020 could not take place because of Covid, but we moved online with our weekly ReStart Live Series.
For the past 10 years, I’ve been a privileged witness of China’s Golden Decade, the country’s fast societal, economic and digital transformations. A fervent investigator of its uniqueness, meeting start-ups who happened to become major players, while visiting the most important internet companies and marketers.
This coming decade will be no less fascinating with Asia’s rise. We intend to nurture relationships and opportunities from the West to go East, and for the Asians looking to enter Europe
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Challenges and opportunities for brands in China’s evolving digital and data landscape
with Gordon Domlija
CEO WAVEMAKER ASIA-PACIFIC
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Embracing Effective new retail in China
with Bryce Whitwam
Adjunct Professor of Marketing at the NYU School of Professional Studies in Shanghai
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Can social commerce be your sustainable sales channel?
with Karen Ho
CEO Initiative China (IPG Mediabrands Group)
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‘Esports leading the charge from Asia: capturing Gen Z attention’
PLAYTIME! with Nicholas Khoo
Co-founder Singapore’s Cybersports and Online Gaming Association
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‘5 Marketing Lessons of a Post-Covid China’
REBOOT! with Steven Chang
Senior Advisor McKinsey China
